We are proud to have been part of the inauguration of the 80th edition of Mercedes-Benz Fashion Week, collaborating with the iconic designer Ágatha Ruiz de la Prada.

For this project, we were entrusted with the complete development of the visual piece for her runway show.

The creative approach was based on a journey to the past, capturing the essence of Ágatha in the 1980s. For the staging, we adopted a theatrical aesthetic, merging contemporary influences such as the vibrant pop style of Warhol with the bold extravagance of Kitsch.

Creative Direction: Carlos Maran

Art Direction and Animation: Marco Segovia

Art Direction: Letty Besa, Laura Anllo, Carmen Martín de la Rosa,
David Iturralde, Yago Lopez, Sara Enciso

Music: Daniel Mirás